Definitions - Demographics / Consumer Behavior
Books on Consumer Behavior
Consumauthors by
Generational nuclei are like those found in atoms: structural dimensions held together by their positive charge which releases a binding energy. Generational nuclei cannot be defined so precisely, but their activity can be observed and tested just like their atomic counterparts. The generational nuclei are identified through ethno-antropological observation and produce an enormous amount of attractive energy towards both their own generation and others, with a power that shapes future values and behaviours. Book jacket.
Call Number: EbookISBN: 9788885486003Publication Date: 2017-09-01
Consumer Behavior: Global Shifts and Local Effects by Call Number: EbookISBN: 9781608762767Publication Date: 2010-01-01This book examines how consumer behavior is influenced in emerging markets by the marketing strategies of global firms and analyzes its impact on market, culture, and consumption that contribute to the broader socio-economic development, values, and lifestyle of consumers around
Consumer Culture by
We live in a society that defines us by what we consume and how. Every day we make purchasing decisions that express our sense of belonging, our commitments to the environment, and our systems of belief. We often choose to buy things, not necessarily because we need them, but because we believe that these things will help us express who we are--in our own eyes and in the eyes of others. Whether we like it or not, consumerism is the prevalent ideology of our time. Led by Gjoko Muratovski who has long been influential at the intersection of design and business, Consumer Culture is the ideal starting point for an investigation into the social construction of the global economy.
ISBN: 9781783205462Publication Date: 2016-05-15
Books on Demographics AND Consumer AND "United States"
Psychological Model of Consumers
- Psychological Model of ConsumersYankelovich's psychological model which segments consumers into eight groups, based on their values, attitudes, and mindsets. (04:33)
Best Customers : Demographics of Consumer Demand
Best Customers: Demographics of Consumer Demand by Call Number: EbookISBN: 9781937737412Publication Date: 2017-06-18
Arizonans Speak 2019 - ASU Morrison Institute for Public Policy
- Arizonans Speak 2019 - ASU Morrison Institute for Public PolicyArizonans Speak 2019 is a census-balanced poll of Arizonans, regardless of their voter registration status. Morrison Institute fielded this poll in order to elevate the perspectives of all Arizonans to inform policy discourse and decision making.
Demographics/Consumer Behavior Website Info
Some of the following resources will help you obtain market and consumer information, U.S. demographic & socio/economic information:
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U.S. Bureau of Labor Statistics - Look under the "Subject Areas" tab for info on consumer spending, earnings by demographics, etc.
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CFSAN Consumer Behavior Research - U.S. Food & Drug Administration
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ProQuest Statistical Abstract of the United States : [the national data book].
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U.S. Census Data: Check out "Census 2020", "Projections", "Population Data by Subject"
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State and Metropolitan Area Data Book 2020 (County and City Extra Series) Third Edition
Videos on How to Use Claritas.com to obtain Zip-Code Market Segmentation Information
To learn more about the consumer lifestyles of people who live in your neighborhood watch the videos and go to Claritas.com ZIP Code Lookup and look up your business zip code to obtain market segmented information of the people living there.
- Segmentation Overview - PRIZM PremierPresentation on market segmentation using Claritas PRIZM Segmentation tool.
- Nielsen Segmentation & Market Solutions video (5:05)See how your business can use Nielsen Segmentation & Market Solutions to better understand, find, and engage with your consumers to improve marketing efficiencies, increase ROI, create more effective media plans and find opportunity in your marketplace.
- Claritas Segmentation and Market Solutions video (formerly Nielsen) (2:46)Explanation of how to read a Market Potential report generated by Nielsen Segmentation and Market Solutions
Articles on Marketing to your Customer
- To survive post-COVID, marketers must ensure their online customer experience is up to scratchThe pandemic has shown that an effective online customer experience strategy is essential to long-term retail success. For many multi-channel and pure-play online brands, it’s been their primary method of survival, particularly during the pandemic.
- Marketing to your Customer OneSearch ResultsCheck out these articles on customer marketing.