Encyclopedia of Major Marketing Strategies - Vol. 4 by Matthew Miskelly, Ed.Call Number: ebook
ISBN: 9781410389336
Publication Date: 2019
This title provides international coverage through essays on some of the top recent global and emerging brands. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as “war stories” by professors.