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PVCC Buxton Library
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MKT271 - Principles of Marketing
Market Segmentation/Lifestyle
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MKT271 - Principles of Marketing
Use this guide to help you get started on your Marketing 271 research on analyzing the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs.
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Write a Problem Statement
SWOT Analysis
Market Research Resources
Use These Tools for Demographic & Consumer Behavior Info
Market Segmentation
Use Claritas.com to obtain Zip-Code Market Segmentation Information
Use First Research to Locate Industry Profiles
Use NAICS Codes to Locate Your Business
Use Reference Solutions to Obtain Demographic Information
Use U.S. Zip Codes for Demographic Information
Use the U.S. Census - My Community Explorer Tool
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Use Book of Lists
Statistics
Marketing Plan
Market Research Websites
Evaluating Your Sources
Citing Your Sources
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