The Black Lives Matter Movement Fights against Systemic RacismThe establishment of the Black Lives Matter movement has shown that more and more citizens are aware of the importance of human rights and social equality. Since there are ongoing racial issues in American society, these relevant protests have created a significant impact on social and political discourse. The movements attempt to motivate people to fight against systemic racism. In addition, the elite discourse represents dominant beliefs and may be designed to provoke certain sociocultural cognitive biases against other ethnic groups. Thus, behavior and discourse analyses reveal the ideologies sustained by specific groups in society. Moreover, the analysis of the Press helps comprehend their embedded and potential strategies for mobilizing support for particular beliefs as mass media are highly likely to produce prejudicial discourse on subordinate minorities and may either influence or shift public narratives to a certain degree. Systemic racism has set root in American society; as a consequence, racial injustice and social inequality demand effective and satisfactory solution