Answer the PublicWe’re all searching for something. The auto suggest results provided by Google & Bing are a goldmine of insight for today’s marketeers. As you type you are presented with an aggregated view of the questions & therefore a hint of the motivations & emotions of the people behind each search query. It’s perhaps one of the best but most underutilised sources of research for content ideas. Until now...Read on to learn how to get the best out of this tool. Answer the Public is brought to you by the team behind CoverageBook. Find out how over 1,500 PR teams worldwide Make Coverage Reports, Faster at CoverageBook.com.