Defining Qualitative & Quantitative Research
There are two general types of research, qualitative and quantitative. All research articles can be classified as having a qualitative, quantitative, or mixed methods (using both methods) methodology.
- Qualitative Research-investigations which use sensory methods such as listening or observing to gather & organize data into patterns or themes
- Quantitative Research-investigations in which numbers are used to measure variables such as characteristics, concepts or things.
Characteristics as well as differences between these two research methodologies:
