Encyclopedia of Small Business; Social Media, Overview by Gale Cengage Learning Staff (Editor)Call Number: ebook
ISBN: 9781414462677
Publication Date: 2017-02-23
Social media is a comprehensive term used when discussing all tools that people, especially businesses, use to create an integrated online presence. These tools give businesses the ability to create and publish many different kinds of information on the Internet for the benefit of both their customers and their employees in a manner that encourages interactivity and community-building with customers, other employees or businesses, and the general public.