Issues in Ethics: Ethical Use of Social Media - ASHASocial media is communication through websites and other online platforms (e.g., Facebook, Twitter, Instagram, and LinkedIn) that are used by large groups of people to share information, develop social and professional contacts, and promote business. Under some circumstances, the inappropriate use of social media may lead to ethical violations.Examples of such violations include (a) posting distinctive personal information about your clients or research subjects that breaches confidentiality and (b) misrepresenting to the public the services you provide, the products you sell, or your level of expertise. The posting of insulting or offensive opinions, including writing such remarks in documents, usually does not violate the Code, even though doing so fails to engage in civil discourse.