The Cheech Marin Center for Chicano Art & Culture of the Riverside Art MuseumTHE CHEECH CENTER IS BORN - It all started with bringing the exhibition, Papel Chicano Dos: Works on Paper from the Collection of Cheech Marin to the Riverside Art Museum, to the Riverside Art Museum, a non-profit, non-governmental art institution, in 2017.
This exhibition, supported by Altura Credit Union and the City of Riverside, presented 65 artworks by 24 established and early-career artists whose work demonstrates a myriad of techniques from watercolor and aquatint to pastel and mixed media.
The opening reception attracted 1,476 attendees. Admission sales for the day broke records, and admission revenue for the first month of the exhibit was triple the normal amounts.
This led to a unique proposition from the City of Riverside: a public-private partnership between RAM, the City of Riverside, and comedian Cheech Marin—one of the world’s foremost collectors of Chicano art—to create The Cheech Marin Center for Chicano Art & Culture of the Riverside Art Museum in a soon-to-be-vacant City building in the heart of downtown. The partnership called for Marin’s collection to be donated to RAM for the creation of The Cheech and the establishment of a management contract between the City and RAM through which RAM would provide all staffing, management, marketing, and curatorial services for The Cheech.