What is Marketing?
The term marketing pertains to the interactive process that requires developing, pricing, placing, and promoting goods, ideas, or services in order to facilitate exchanges between customers and sellers to satisfy the needs and wants of consumers. Thus, at the very center of the marketing process is satisfying the needs and wants of customers.
Marketing eBooks
90 Days to Success Marketing and Advertising Your Small Business by ISBN: 9781435458284Publication Date: 2010-11-18
Books on "Business Marketing" results
Marketing Videos
- What Is Marketing? The Basics and Beyond Full Video (22:40)Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and responsibilities of a marketing specialist. Viewers learn about research and analysis conducted to help position a recently developed Harry Potter video game. In the process, the film explores the 4 Ps (product, price, place, and promotion); demographic, geographic, and psychographic market segmentation; niche markets; field and desk research; branding; customer relationship management; the importance of marketing objectives; and other concepts.
- Marketing: When Am I Ever Going to Use This?This film introduces marketing as a business tool, explaining its history, contemporary usage, and deep seated roots in everyday life and human interaction. It shows how identifying the needs and wants of consumers is the first step to successful marketing and explores the five Ps of marketing: product, place, price, promotion, and people.
- Marketing: The Standard Deviants(r) Core Curriculum (39:54This persuasive six-part set, adapted from the popular series developed for students to enhance their test-taking skills, combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies.
Books on Business Growth results
Business Growth Videos
- Business Growth StrategiesAs stated by the legendary Jay Abraham, there are only 3 ways to grow a business:
- Increase Customer
- Increase Average Order Value
- Increase Frequency of Purchase
In this short video, I will talk about all 3 of them and give you direct applications of how they relate to your eCommerce store. That way you will know what areas to focus on as methods of growing your business - Business Growth YouTube Videos resultsAccess various YouTube videos on Business Growth during the last year.
- Growth Hacking: 5 Myths About Growth5 Myths About Growth - You can growth hack your business. It's a mindset thing!
- How To Create a Business Growth Strategy (10:54)Are you frustrated with where you’re at in your business? In this video, I want to teach you how to execute your business growth and get in touch with your mission.
- How to Grow a Small Business: Growth Marketing for Startups (Part I) (11:01)Great presentation from Slidebean's founder, Caya! Great Content, very straight forward, insightful and necessary info..