1. In your own words, please explain your business idea.
(For example, describe the products or services you intend to make/sell. Why do customers need your product/service? How will the product or service be priced and how it will make you a profit? How are you different to the competition?
2. Tell us a little about you and what inspired you to think of this idea?
3. Who will your customers be and how/where will they buy your product/service?
(For example, are they in a specific age range, are they mostly male or female, do they havespecific interests, do they live in certain places, or are they a very mixed group? Also where will they buy your product /service will it be at the farmers market, on the internet, local shops?)
4. What are the main challenges you face and how will you make your business idea a reality?
(For example, premises, equipment, people, funding, advice, training)