Market Segmentation Books
Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition by ISBN: 9780789021564Publication Date: 2004-04-30
Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful by Call Number: OER-eBookISBN: 9789811088179Publication Date: 2018-08-03
Use Claritas.com & Nielsen for Market Segmentation Information
To learn more about the consumer lifestyles of people who live in your neighborhood watch the videos and go to Claritas.com ZIP Code Lookup and look up your business zip code to obtain market segmented information of the people living there.
- Claritas PRIZM Segmentation Overview - PRIZM Premier (6:13)Presentation on market segmentation using Claritas PRIZM Segmentation tool.
- Claritas Segmentation and Market Solutions video (formerly Nielsen) (2:46)Explanation of how to read a Market Potential report generated by Nielsen Segmentation and Market Solutions
- Nielsen Segmentation & Market Solutions video (5:05)See how your business can use Nielsen Segmentation & Market Solutions to better understand, find, and engage with your consumers to improve marketing efficiencies, increase ROI, create more effective media plans and find opportunity in your marketplace.
Use Claritas.com to Locate Market Segmentation Information Using Zip Code
To locate consumer market segmentation information on a particular zip code area please enter your business area zip code in the Claritas.com ZIP Code Lookup box and proceed to look at the market segments of your zip code area by using the Claritas.com - Segment Group Details link.
How it works:
1. Enter and lookup your business area zip code
2. Next, see the marketing segments that pop up and click on each one of them to get a better view of your consumers life style.
3. Record your results onto a word document for you to use in your marketing plan.
Use U.S. Post Office Zip Codes for Market Demographic Info
- Use U.S. Post Office Zip Codes for Demographic Information.Use U.S. Post Office Zip Codes for Market Segmentation Info instead of Clarittas.com Zip Code Lookup
1. Enter your Zip Code and click on Search.
2. Scroll down to look at demographic info on your zip code area.
Psychological Model of Consumers
- Psychological Model of ConsumersYankelovich's psychological model which segments consumers into eight groups, based on their values, attitudes, and mindsets.
Consumer Behavior Search
Consumer Behavior Articles
Consumer Behavior Models Videos
Psychological Model of Consumers -
Yankelovich's psychological model which segments consumers into eight groups, based on their values, attitudes, and mindsets. (04:33)
Nielsen Segmentation & Market Solutions -
Learn how your business can use Nielsen Segmentation & Market Solutions to better understand, find, and engage with your consumers to improve marketing efficiencies, increase ROI, create more effective media plans and find opportunity in your marketplace. (5:05)
Demographics Websites
Some of the following resources will help you obtain market and consumer information, U.S. demographic & socio/economic information:
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Bureau of Labor Statistics - Look under the "Subject Areas" tab for info on consumer spending, earnings by demographics, etc.
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CFSAN Consumer Behavior Research - U.S. Food & Drug Administration
Videos on Market Research & Segmentation
1. Market Research (06:01)
Market research is the collection and evaluation of data regarding customers' preferences. Companies undertake market research to reduce risk at product launch, and it forces the company to be market oriented.
2. Marketing: Field Research (02:24)
Field research employs questionnaires, surveys, observation, focus groups, and product sampling.
3. Marketing: Desk Research (03:58)
Desk research is market research that does not require leaving the desk. It is secondary research because the information is readily available. Results are not as accurate as field research.
4. Marketing: Market Segmentation (03:01)
Market segmentation is the process of dividing a total market into subgroups in order to identify the correct customer base to target. One method is demographic segmentation.
5. Marketing: Alternate Methods of Segmentation (02:47)
Other methods of segmenting the market include geographic and psychographic sectioning. Businesses use these alternative methods of segmentation to insure that specifically targeted customers are reached in an efficient way.