MKT271 - Principles of Marketing

• Consumer Behavior 2017-2018

• Best Customers: Demographics of Consumer Demand (2011)

• Research in Consumer Behavior (2011)

• See ebooks on the search: demographics AND consumer  AND "United States"

Some of the following resources will help you obtain market and consumer information, U.S. demographic & socio/economic information:

• Explore Census Data

• U.S. Bureau of Labor Statistics - Look under the "Subject Areas" tab for info on consumer spending, earnings by demographics, etc.

• CFSAN Consumer Behavior Research - U.S. Food & Drug Administration

• Minority Business Development Agency

• Statistical Abstract of the United States (2012)

• ProQuest Statistical Abstract of the United States : [the national data book].

• U.S. Census Data: Check out "Census 2020", "Projections", "Population Data by Subject"

• State and Metropolitan Area Data Book 2020 (County and City Extra Series) Third Edition

• Using Mergent Intellect for Consumer Lifestyle Data 

Current Type of Information covered using Mergent Intellect's Consumer Lifestyle Information Data

Mergent Intellect's Consumer Lifestyle Information data covers data on over 211 million consumers and 130 million households in the United States. It includes a variety of categories that provide insights into consumer behavior and preferences. Some of the specific categories covered are:

• Hobbies and Interests: Information about leisure activities and personal interests.

• Purchasing Habits: Data on spending patterns and consumer preferences.

• Purchasing Power Scores: Insights into the financial capacity of individuals or households.

• Demographic Segmentation: Includes data like income levels, household composition, and geographic location.

This data is often used for targeted marketing, customer profiling, and analytics.   1. www.lseg.com    2. www.bentley.edu

Incorporating Lifestyle Data into Your Marketing Strategy

Leveraging lifestyle data can transform your marketing strategy by enabling you to create more targeted, personalized, and impactful campaigns. Here's how you can incorporate it effectively:

1. Define Your Goals

Start by determining what you want to achieve—whether it's increasing brand awareness, boosting sales, or improving customer loyalty. Clear goals will guide how you use lifestyle data.

2. Segment Your Audience

Use lifestyle data to categorize your audience into specific groups based on hobbies, interests, and purchasing habits. For instance, you can create segments like "fitness enthusiasts," "luxury shoppers," or "tech-savvy professionals."

3. Tailor Your Messaging

Craft unique messages for each segment. For example, if one group values sustainability, emphasize eco-friendly features of your products. For tech-savvy consumers, highlight innovation and advanced features.

4. Personalize Experiences

Integrate lifestyle data into personalization efforts, such as offering customized product recommendations, exclusive discounts, or tailored content that resonates with individual preferences.

5. Optimize Campaign Channels

Use lifestyle insights to identify the best platforms for reaching your audience—whether it's social media, email newsletters, or even physical events.

6. Analyze and Predict Trends

Lifestyle data can help you anticipate consumer needs and preferences, enabling you to adapt your strategy proactively and stay ahead of competitors.

7. Enhance Loyalty Programs

Design rewards and incentives that align with your customers’ lifestyles, such as travel discounts for frequent travelers or fitness-related perks for health-conscious consumers.

8. Monitor and Refine

Regularly track the performance of your campaigns and use lifestyle data to make adjustments. This ensures your strategy remains relevant and effective over time.

With lifestyle data, you have the tools to truly connect with your audience on a personal level.