Industry Analysis and Research Resources - MKT271 - Principles of Marketing - LibGuides at Paradise Valley Community College

Please use this research guide to access database articles, research, surveys, and information on your business market research.

What is Market Research?

Market research is a tool used by businesses of all types to assist with decision making concerning such issues as product development, marketing campaigns, expansion efforts, pricing, and even overall strategy. - Market Research - Gale Encyclopedia of E-Commerce

Use OneSearch to search for library resources like articles, books, movies, and more!

Use Databases to Find Article Information on your Business

Locate Industry & Market Reports

First Research - (Dun & Bradstreet)
Offers customers more than 500 industry profiles, covering over 1,000 industry segments. Many of the profiles include in-depth international industry information, creating a comprehensive suite of continuously updated data to ensure content is both timely and top of mind. Check out the How to Use First Research for Locating Industry Profiles video tutorial box below.
Industry Information (EBSCO)
EBSCO's "Industry Reports" offer detailed analyses about a specific market situation within a geographic area. The reports contain information on market shifts due to social, technological, and economic changes. Explaining market opportunities and how to harvest them focuses on organizational alignment, business processes, and capital structures. Do a search on your business or industry for example "U.S. Industry & Market Reports" AND printing .
North American Industry Classification System - 2022 - U.S. Census Bureau
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
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Each survey, which is fifteen to eighteen pages in length, includes many parts that are well-defined in the publisher's note at the beginning of volume 1. A survey starts with an industry snapshot identifying its associated NAICS codes, related industries, and annual revenues. The industry is then explicitly defined, and its history and current status is outlined in two to three pages. It is then profiled from three market segments: small, medium, and large-sized businesses. Content in these subsections includes the typical number of employees, the nature of employees’ interactions with customers, the physical work environment, the pros and cons of the particular work environment, and the segment's financial costs (payroll, benefits, supplies, etc.). The next section describes the functions of several departments within a typical company in the industry (such as customer service, sales, marketing, production, and facilities). Finally, an industry outlook predicts the future of the industry, including employment advantages and annual earnings. Each profile includes a short biography of the author, as well as “Related Resources” and “Further Reading.”

Locate Industry & Market Reports in Google

Please use the following searches to start your search on your industry, market, or product you are looking for, it is a great starting place for most entrepreneurs:

Industry, Market, or Product Name AND (outlook OR trends OR forecast OR potential)
Industry, Market. or Product Name AND (sales OR size OR growth)
Industry, Market. or Product Name AND (data OR statistics)
Industry, Market, or Product Name AND demographics

Simply cut and paste one of these searches into the search box in Google and replace the information in Italics with your Industry or product/service.

Example:
Industry, Market. or Product Name AND (data OR statistics)

Ayurveda AND (data OR statistics)

Use NAICS codes

Locate NAICS Business / Industry Codes

North American Industry Classification System - Introduction to NAICS

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. Please use these codes to locate your business and/or industry to obtain statistical or demographic information by using your library's business research databases.

Use SIC Codes

Standard Industrial Classification (SIC) System Search
This page allows the user to search the 1987 version SIC manual by keyword, to access descriptive information for a specified 2,3,4-digit SIC, and to examine the manual structure.
Standard Industrial Classification (SIC) Manual Division Structure
The Standard Industrial Classification (SIC) Manual is a system used to classify industries by their primary business activities. It assigns unique SIC codes to different industries, helping organizations, governments, and researchers categorize and analyze economic data. The manual includes detailed descriptions of industries and their corresponding codes, which are often used for regulatory, statistical, and marketing purposes.

MKT271 - Principles of Marketing