What is a SWOT Analysis?
A SWOT analysis is an organizational tool used to identify or uncover strengths, weaknesses, opportunities, and threats affecting a company or its individual departments. Organizations can use a SWOT for a variety of different reasons, but it is commonly used as a starting point for developing a strategic plan, including goals and objectives. The development of the SWOT Analysis is credited to Albert Humphrey as a result of his work at the Stanford Research Institute. It was first designed as a team method for planning. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, Threats and Trends (SWOTT) - Encyclopedia of Sports Management and Marketing
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PVCC SWOT Analysis Document
- PVCC SWOT ANALYSISPVCC Strengths, Weaknesses, Opportunities, Threats and Trends (SWOTT) - Examination of Strategic Issues (institutional document).
Company SWOT Analysis Examples - SBRC
SWOT Analysis Videos
- 1. SWOT Analysis - 2019 - (07:21)In business, a thorough understanding of an organization’s strengths, weaknesses, opportunities and threats in both internal and external environments is crucial. This video introduces the SWOT analysis and how it can be a helpful evaluative tool for businesses. Through real-life examples, students will see how a SWOT analysis can be applied in practice and why it is beneficial for strategic planning.
- 2. Business Plan: SWOT Analysis - 2009 - (1:32 min.)A great marketing plan will include analysis of competition, which can help business owners to perceive untapped opportunities or potential in the market place. It is best to establish positive relationships rather than target the competition.
- 3. SWOT: Marketing Plan Tool - 2001 - (2.34 min.)SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.
- 4. Marketing Planning: SWOT Analysis - 1998 - (3:01)SWOT stands for strength, weaknesses, opportunities, and threats. This type of analysis examines the product's good and bad qualities and the conditions of the market.
- 5. Tools: Trend Analysis - 2001 - (2:20 min.)Trend analysis examines data from opportunities and threats section of the SWOT. This analysis is essential because not all aspects of consumer behavior show on paper.