Marketing Plan
A marketing plan is a strategic document that outlines how a business or organization will promote its products or services to attract customers and achieve its goals. It serves as a roadmap, guiding efforts to reach the right audience, maximize engagement, and drive sales.
A strong marketing plan typically includes:
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Objectives – Clear goals, such as increasing brand awareness or boosting revenue.
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Target Audience – Insights into customer demographics, interests, and behaviors.
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Competitive Analysis – Understanding the market landscape and positioning.
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Marketing Strategies – Specific tactics, like digital advertising, social media, content marketing, and events.
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Budget – Allocation of financial resources to different marketing initiatives.
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Performance Metrics – Key indicators to track success and make improvements.
Marketing Plan Videos
Encyclopedia of Major Marketing Strategies
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Encyclopedia of Major Marketing Strategies - Vol. 4
by
Call Number: ebookISBN: 9781410389336Publication Date: 2019This title provides international coverage through essays on some of the top recent global and emerging brands. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as “war stories” by professors.
