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MKT271 - Principles of Marketing

Use this guide to help you get started on your Marketing 271 research on analyzing the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs.

Videos on How to Use Claritas.com to obtain Zip-Code Market Segmentation Information

To learn more about the consumer lifestyles of people who live in your neighborhood watch the videos and go to Claritas.com ZIP Code Lookup and look up your business zip code to obtain market segmented information of the people living there.

Use Claritas.com to Locate Market Segmentation Information

To locate consumer market segmentation information on a particular zip code area please enter your business area zip code in the Claritas.com ZIP Code Lookup box and proceed to look at the market segments of your zip code area by using the Claritas.com - Segment Group Details link.

How it works:
1. Enter and lookup your business area zip code
2. Next, see the marketing segments that pop up and click on each one of them to get a better view of your consumers life style.
3. Record your results onto a word document for you to use in your marketing plan.