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MKT271 - Principles of Marketing
Write a Problem Statement
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MKT271 - Principles of Marketing
Use this guide to help you get started on your Marketing 271 research on analyzing the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs.
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Write a Problem Statement
How to Write a Problem Statement in Marketing:
SWOT Analysis
Industry Analysis and Research Resources
Industry Analysis and Research
Demographic & Consumer Behavior Info Tools
Market Segmentation
Use Claritas.com to obtain Zip-Code Market Segmentation Information
Use Reference Solutions to Obtain Demographic Information
Use U.S. Zip Codes for Demographic Information
Use the U.S. Census - My Community Explorer Tool
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Marketing Plan
Market Research Websites
Evaluating Your Sources
Citing Your Sources
Conferences
After gathering research, marketers define clear objectives:
How to Write a Problem Statement in Marketing:
Create one sentence that addresses the following:
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