Skip to Main Content
PVCC Buxton Library
LibGuides
MKT271 - Principles of Marketing
Market Research Websites
Search this Guide
Search
MKT271 - Principles of Marketing
Use this guide to help you get started on your Marketing 271 research on analyzing the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs.
Home
Write a Problem Statement
SWOT Analysis
Industry Analysis and Research Resources
Industry Analysis and Research
Demographic & Consumer Behavior Info Tools
Market Segmentation
Use Claritas.com to obtain Zip-Code Market Segmentation Information
Use Reference Solutions to Obtain Demographic Information
Use U.S. Zip Codes for Demographic Information
Use the U.S. Census - My Community Explorer Tool
This link opens in a new window
Marketing Plan
Market Research Websites
Market Research Arizona Websites
Evaluating Your Sources
Citing Your Sources
Conferences
After gathering research, marketers define clear objectives:
Market Research Arizona Websites
State of Arizona
-
https://www.az.gov
Arizona State Procurement Office
-
https://www.azdoa.gov/spo/
Arizona Secretary of State
-
https://www.azsos.gov
Arizona Office of Economic Opportunity
-
https://oeo.az.gov/labor-market
ASU Business Research Centers and Labs
-
https://wpcarey.asu.edu/faculty-research/research-centers
Economic & Business Research Center - University of Arizona
-
https://ebr.eller.arizona.edu/
Phoenix Business Journal
-
https://phoenix.bizjournals.com/phoenix
Arizona Business Gazette - AZ Central
-
https://www.azcentral.com/business/
FDIC Bank Data & Statistics
-
https://www.fdic.gov/analysis/bank-data-statistics
<<
Previous:
Marketing Plan
Next:
Evaluating Your Sources >>