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MKT271 - Principles of Marketing

Use this guide to help you get started on your Marketing 271 research on analyzing the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs.

Plunkett's Industry Analytics Reports

Plunkett's Industry Analytics reports take an in-depth look at the financial models, projections and benchmarks available for specific industries in the United States.  Plunkett Analytics industry reports are from Plunkett Research, Ltd. To search them just add your business or business NAICS code and an AND to the publication title of  "Plunkett" - EXAMPLE -   publication(Plunkett) AND restaurant  . Make sure to download the PDF file to get a complete report.  NOTE: Not all of your businesses are included in these reports and you will need to seek guidance from either your instructor or your friendly librarian.