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MKT271 - Principles of Marketing

Use this guide to help you get started on your Marketing 271 research on analyzing the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs.

What is NAICS?

Locate NAICS Business / Industry Codes

North American Industry Classification System - Introduction to NAICS

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. Please use these codes to locate your business and/or industry to obtain statistical or demographic information by using your library's business research databases.